What is a QR Code?
A QR Code (Quick Response Code) is a 2D barcode which is able to store large amount of data. QR Codes can be read by Smart phones with QR Code scanners installed. They perform a variety of functions, including the direction of a user to a website, the storing of contact details on a user’s phone, connection to a WiFi network, a link to social media and much, much more. They provide a readily accessible way to link traditional media to digital media.
QR Codes provide a number of key advantages in comparison to traditional marketing media. The main advantage is the ability to connect the user directly to digital information. With the increased use of smartphone technology, QR Codes are a cost effective way to engage your audience and direct them to targeted digital information quickly and cost effectively. Advantages of QR Codes in business marketing campaigns include:
QR Code Functionality
There are a number of different functions which a QR Code can perform, including:
- Connect to a website
- Display contact details
- Send an Email
- Send an SMS
- Link to social media
- Create a calendar event
- Open a geographic map location
the benefits of a QR Code
There are heaps of benefits from using QR Codes. including:
- Increase user engagement
- Cost effective
- Reach a wider audience
- Track & monitor traditional marketing performance
- Compliments traditional marketing
Practical Uses of QR Codes
There are numerous practical uses for QR Codes, some examples are provided below:
- Connect to a website or online store
- Link to promotions (coupons, vouchers)
- Display business contact details
- Direct consumers to your place of business
- Link to YouTube videos
- Connect to social media such as Facebook and Twitter
- Create a calendar event in a users phone
How can I create, manage and monitor my QR Code campaigns?
The QR Media Tracker is a unique online solution which enables the creation, management and tracking of QR Code campaigns.
The QR Media Tracker Features
- Generate unique QR Codes
- Customise the QR Code colour
- Insert your company logo (URL only)
- Access detailed analytics
- Number of Scans
- Device type engagement
- Media type engagement
- Geographic Reporting
- Dynamic/editable URL QR Codes
- Setup sub-user accounts for different branches of your business
- Download your QR Code in various formats (PNG, GIF, JPG, PDF)